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SiRF.com—
ReBranding Success Story.
The Wireless industry was just tapping the frontier of GPS / LOCATION, and SiRF's patented GPS chipsets stood ready to fuel adoption, innovation and development.
The Challenge. Reframing SiRF's branding narrative to a developing market in ways built to reverberate.
Teaming with SiRF's internal marketing team, putting an ongoing team of 7+ to set the stage for a 'materially better experience' within 3 months,
which continued to evolve over the next 3 months, with additional projects thereafter as traction increased, culminating in SiRF's acquisition 3 years hence, by CSR/UK (in a share deal of $136M.)
Great work everybody and thank you BRANDING team!
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Effective Communication, Stylish Substance.
- Framing business requirements
- Creating detailed proposals and schedules
- Writing full creative briefs
- Creating comprehensive wire frames
- Assigning creative and technical resources
- Managing deliverables
- Keeping every one apprised.
- Releasing Beta site for Q/A testing
- Managing release and changes
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