AlanPattenCreative Director |

Logitech. • • • •

This little suite of sweet ad banners kicked some click thru rates for Logitech. The "Force Feedback Mouse" banner campaign needed users to understand that using this mouse, they did so at their own (joyous) risk.
See the whole campaign: NEXT ONE

Behind the Banners:

• San Francisco Addy's
  (it all started at a 300 watt radio station in Bugtussle)
  thank you very much.
• Consumer advertising should be fun and informative, not dull and boasting.
• Click thru rates were just as impressive as the creative.