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Why join the Navy when you can be a Pirate?
Trying to be all things to all people is the opposite of branding. Strong brands take a stand and often repel as many people as they attract. You need to know what you want to communicate and how that message differs from what your peers are communicating. What’s your area of thought leadership? What’s your position? How do you want to express your personality? Answer these questions, and stick to your guns.
Talk to Alan.
- This, and many others
