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SiRF.com—
ReBranding Success Stories.
The Wireless industry was just tapping the frontier of LOCATION, and SiRF's patented GPS chipsets stood ready to fuel adoption, innovation and development.
Challenge. Presciently redeploying and reframing SiRF's branding narrative to a developing market in ways built to reverberate.
Teaming with SiRF's internal marketing team, putting an ongoing team of 7 to set the stage for a 'materially better experience' within 2 months,
which continued to evolve over the next 3 months, with additional projects thereafter as traction increased, culminating in SiRF's acquisition 3 years hence, by CSR/UK (in a share deal of 136M.)
Great work everybody and thank you BRANDING team!
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Effective Communication, Stylish Substance.
- Framing business requirements
- Creating detailed proposals and schedules
- Writing full creative briefs
- Creating comprehensive wire frames
- Assigning creative and technical resources
- Managing deliverables
- Keeping every one apprised.
- Releasing Beta site for Q/A testing
- Managing release and changes
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