AlanPattenCreative Communications Execution & Strategy

EA Janes: Israeli Air Force Ad Banner Campaign.

EA's Janes / Israeli Air Force makes for some compelling flight simulation. What better way than animate some screen grabs from the game with some snarky copy to give it attitude.

Behind the Banners:

• 2000 San Francisco Addy's
  thank you very much.
• Consumer advertising should be fun and informative, not dull and boasting.
• Click thru rates were just as impressive as the creative.

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