AlanPattenCreative Communications Execution & Strategy

Insweb debut / TV Spot

InsWeb created the first online insurance marketplace. InsWeb.com was the first website that allowed a user to receive multiple insurance quotes from multiple providers by filling out a single form.
Our Corp I.D. leveraged the easy "with a click" quality, and Barkley the Dog, aptly demonstrated the cunning simplicity of this new media marvel.

Behind the Spot:

• Featuring Cute K9 SpokesDog.
• Nationally Broadcast, Monday Night Football and cable.
• Filmed and Edited in Hancock Park, L.A.
• Traffic at InsWeb literally jumped (and wouldn't get down.)
• "Buddy" came away with radically cheaper coverage
• Expert Account Execution:
  Erika Peterson

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